Tuesday, November 1, 2011

Democrats Flunk Messaging, again.

The Democrats have their own plan to create jobs, but true to form, they seem to have made the effort as unappealing as possible. No wonder they're in the minority and not exactly revving up state voters. Get a load of the PDF of their plan below:
Democrats Announce “Make Wisconsin Work” Jobs Package Package would help connect workers with jobs and provide much-needed training.

As you can see on the left, it's about as concise and easy to explain as the back of your credit card statement.

Its not a great way to sell a jobs plan, and lousy way to frame your message.

Like during the recall election debates, Democratic candidates were completely unprepared to answer the simple question, "what would you have done?"

Recalls don't mean anything if there isn't a simple message.

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