Replacing the "I am AFP" slogan, that made conservatives look like Borg extensions of their billionaire puppeteers, didn't turn out so well this time around either:
|"I Am Borg?"|
WSJ: The brothers, together reportedly worth about $80 billion, are looking to soften their brand by running a national ad campaign that focuses not on their politics, but on the inherent goodness of their mega-congomlerate Koch Industries, which last year raked in $115 billion in revenue. The ads have recently begun airing in the Madison market.
"One of our nation's largest private companies is proudly built on American values and skill," gushes a dulcet female voiceover. "Koch Industries started in the heartland and has expanded to nearly every state." A story about the ad campaign recently ran in Advertising Age.The ad ends with the moony statement, "Together, we are Koch."