There's only one radio station in America that takes its
name from Rush Limbaugh's radio empire and that's KEIB in Los Angeles -- the
EIB mirrors Limbaugh's "Excellence in Broadcasting" motto. Clear
Channel, which syndicates Limbaugh's program nationally, owns the station and
flipped the call letters to KEIB in
honor of him in January. Three months later, Limbaugh's KEIB is a
ratings disaster, coming in 37th place in the second largest radio market
in America with a .5 rating share in March, the most recent month available, according to Nielsen
ratings … eleven non-English radio stations have larger audiences in Los
Angeles … And so small that KEIB actually trails four college-run,
non-commercial stations in the market. This, for a man who makes $40
million a year to attract big radio audiences?
No comments:
Post a Comment