Having been in media, advertising and marketing, I have always been impressed with ads that clearly communicate a controversial complex issue. This Obama campaign ad on McCain's health care plan is a perfect example.
The Globe writes:
The ad cites a Wall Street Journal article earlier this month that stated: "John McCain would pay for his health plan with major reductions to Medicare and Medicaid, a top aide said, in a move that independent analysts estimate could result in cuts of $1.3 trillion over 10 years to the government programs. The Republican presidential nominee has said little about the proposed cuts, but they are needed to keep his health-care plan 'budget neutral,' as he has promised. The McCain campaign hasn't given a specific figure for the cuts, but didn't dispute the analysts' estimate."