Corporate America is seeing its power wane. Even if it's stranglehold is lifted ever so slightly, like an animal backed into a corner, it's only option is to attack. In the first ad for the Employee Free Choice Act, the ugly side of capitalism is clearly portrayed, making a strong case for employee rights.
But in the second ad, big business tries to inflate the "lawsuit abuse" myth balloon for another tour around the country. The one thing business doesn't want more of is any amount of liability to its costumers or communities. Without the worry of being held accountable, corporations are free to "test market" any product they can get away with making, with little or no concern about personal injury lawsuits. The ad points to a few cases where the system might have fallen down, but then, that would be enough of a reason to throw the baby out with the bath water.