Why? Well, here's the explanation they gave earlier this year:
The UW student ID card didn’t meet all of the law’s requirements, and so in January 2012, the UW received permission from the state’s Government Accountability Board to issue special voter ID cards free of charge to students who requested them. James Wysocky, who works in administration and marketing for campus cards at the Wisconsin Union said, “We didn’t expect a significant volume, as most students have a driver’s license or passport. That’s why we didn’t redesign the student ID but issued a separate voter ID instead.”
From the GAB list of standards:
-- Date of Issuance
- An unexpired identification card issued by a Wisconsin-accredited university or college that contains the following:
-- Signature of Student
-- Expiration date not later than two years after Date of Issuance
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