Scott Walker's Jobs Promise number one issue and failure.

I normally don't like Chris Cillizza's wimpy "both sides do it" kind of lazy reporting, but when someone like him goes out of his way to point out something as egregious as Scott Walker's jobs promise, that news.

In his column, "This ad shows why Scott Walker should be worried," Cillizza writes:

It's odd to say but the Wisconsin governor's race may be one of the sleeper contests in the country.

And this ad, which Burke is now running, shows that she has a potentially powerful message that goes to the number one concern of every voter: Jobs.

Remember, Walker said he didn't think voters would hold him to his promise:

I've become convinced that the best (read: most effective) negative ads in the modern political world are those that feature a politician's own words. The video of Walker promising that he would create 250,000 jobs is political gold -- and something the Burke campaign can just keep running on TV  in lots of different iterations between now and November. And, while Walker may have answers for why he isn't going to meet that particular promise, it doesn't change the fact that he made a promise and looks unlikely to deliver on it. 

By running a different kind of race -- one focused wholly (or close to it) on jobs -- Burke plays both to her strengths as a businesswoman and to Walker's biggest vulnerability. Promises made but not kept are dangerous things in politics. This is a very real race.