Replacing the "I am AFP" slogan, that made conservatives look like Borg extensions of their billionaire puppeteers, didn't turn out so well this time around either:
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| "I Am Borg?" |
WSJ: The brothers, together reportedly worth
about $80 billion, are looking to soften their brand by running a
national ad campaign that focuses not on their politics, but on
the inherent goodness of their mega-congomlerate Koch Industries, which
last year raked in $115 billion in revenue. The ads have recently begun airing
in the Madison market.
"One of our nation's largest private companies is
proudly built on American values and skill," gushes a dulcet female
voiceover. "Koch Industries started in the heartland and has expanded to
nearly every state." A story about the ad campaign recently ran in Advertising Age.
The ad ends with the moony statement, "Together, we are
Koch."
Stunningly disconnected from reality:
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