What a great idea and marketing plan. Hell, I'd go out and buy a little more duct tape, just so I can join and support the zombie fight. Click picture to read:
Omaha: Westlake Ace Hardware's Zombie Preparedness Center, which was dreamed up by the Omaha public relations and advertising agency Bozell, was rolled out last week. In area stores, workers put up how-to posters ("A Human's Guide to Zombie Preparedness," for example, offers tips on purchasing the right power tools, cleaners and door locks to keep zombies at bay) and handed out "Zombie Prepared" buttons. On the company's website, "zombies" was added to a list of store specialties, alongside more standard topics like "fasteners" and "Benjamin Moore paint."
Here's the promotional video ad they put together
on the web:
"I love the tone," said Liz Benditt, Westlake's director of customer relationship development. "If we can help you with your lawn and your home, we can help you with the zombie apocalypse."
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