From Reuters...
According to one admirer at Men's Health:
"It is all about education there," said David Zinczenko, editor-in-chief of Men's Health and editorial director of Women's Health, about Madison.
He added that the city has a large population of students, unemployment is low compared to the national average of 9.3 percent and it has good businesses, including biotech and medical supply companies.
"Cities with thriving, interesting businesses have people living intellectual lives," he explained in an interview.
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